In 1930, the company brought in designer Gilbert Rohde, a champion of the Art Deco style. The conglomerate initially did well with both early American style and woven pieces, but taste began to change at the turn of the 20th century and wicker furniture fell out of fashion. In 1897, they joined forces with a local rival, the Wakefield Rattan Company, whose founder, Cyrus Wakefield, got his start on the Boston docks buying up lots of discarded rattan, which was used as cushioning material in the holds of cargo ships, and transforming it into furnishings. As their company grew, they moved into the manufacture of furniture with steam-bent wood frames and cane or wicker seats, backs and sides.

The Heywoods were five brothers from Gardner, Massachusetts, who in 1826 started a business making wooden chairs and tables in their family shed. In the midst of the Great Depression, however, Heywood-Wakefield reinvented itself, creating instead the first modernist furnishings to be widely embraced in American households. In its early decades, the firm thrived by crafting affordable and hugely popular wicker pieces in traditional and historical styles. Created by the 19th-century merger of two venerable Massachusetts furniture makers, Heywood-Wakefield was one of the largest and most successful companies of its kind in the United States.

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